Out-of-home advertising revenue rose 4.7% in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America, Washington, D.C..
The revenue increase marks the industry’s 20th consecutive quarter of growth. OOH outperformed all other forms of traditional media, which as a whole were down, according to Kantar Media. The OAAA does not distinguish between OOH and DOOH, nor offer a breakdown of figures between the two.
“The first few months of the year reflected strong growth across all OOH formats and an increase in nine of the top 10 product categories,” says Nancy Fletcher, OAAA president & CEO. “OOH also significantly outperformed the GDP, beating it by over four percentage points.”